The cost of selling without an estate agent — what do you actually pay?

Traditional agency usually charges a percentage of the final price or a package price. On a home in a major city region the fee can easily reach an amount that equals a car, a renovation — or more. That is the cost a private sale primarily removes.

You take more responsibility for viewings, offers and contracts. In return you keep the difference — and you set the pace.

Large property portals often charge per listing, sometimes linked to asking price and package level. That can run to several thousand or tens of thousands of kronor — before anyone has even knocked on the door.

On Boannons.se the listing is free. You pay neither a publishing fee nor commission when the deal closes. If you want more visibility you can choose add-ons, but the basic feature is enough for many private sellers.

Photography / styling — one of the best investments for final price and a faster process.

Survey & latent defects insurance (especially for houses) — builds confidence for both you and buyers.

Legal review of the contract — optional but wise with complex terms. Feel free to start from the purchase contract template.

Capital gains tax (normally 22% of the gain) applies whether you sell via an estate agent or privately. Keep records of improvements. Deferral may be possible when buying a new home — check current rules with the Swedish Tax Agency (Skatteverket).

For freehold property the buyer normally pays stamp duty. It is not a seller cost, but useful to know in the conversation.

With an estate agent: fee + any listing on major portals + your time for decisions.

Private via Boannons: SEK 0 listing fee + optional expenses (photos, survey, signing) + your time for viewings and dialogue. The guide Sell a home without an estate agent walks through the process step by step, and Value a home privately helps you set the right price level.